Category: Database

Optimizing Lead Generation in B2B marketing Growth in B2B businesses relies primarily on lead generation. Current successful lead generation strategies need not necessarily succeed when penetrating existing markets/targeting new markets/launching a new product or variant. Broadly, the B2B lead generation process involves: identifying the market;identifying target customers in that market;researching/defining needs of customers;developing products/services to […]

B2B Data QuestA B2B company generates leads in a numberof ways: buying data from specialized 3rd-partyprovider(s), capturing data of respondents to advertisements (trade magazines,TV, website, phone etc.), customer referrals, lead generation efforts of sales-force,social media, exhibitions/shows etc.Irrespective of the source, the ultimateobjective of lead generation is to lead to sales conversion. To convert these ‘prospects […]

This process of lead generation needs to be a multi-pronged requiring synchronization of messages, content and delivery across cross-channel. In this customer acquisition process, email plays an extremely important role. Important steps for lead generation email campaigns:Making a compelling order Critical to the success of lead generation is an offer that matters. Potential customers must […]

Imagine you have an amazing product to sell with unmatched features, strong selling point and assured market. But, if you are in a scenario where you don’t know who your target audience is or even if you do know them have absolutely no access to them, what good is your product. The business contact details […]

Of course not! What good is a perfectly crafted and planned marketing campaign if it does not reach the right target audience? We have now reached the stage in marketing where relevant and valid, responsive database has become the core of a business. You will be wasting your resources if you do not invest in […]

Email database Email is a worthwhile strategy for the businesses and marketers to proceed. If you are set out to begin your business journey and you don’t have the email database, then it is like you are still behind the times. Email database is an important resource for a company. Using mail addresses for marketing […]

Email database Email is a worthwhile strategy for the businesses and marketers to proceed. If you are set out to begin your business journey and you don’t have the email database, then it is like you are still behind the times. Email database is an important resource for a company. Using mail addresses for marketing […]

Expand and grow your business with Sales Leads Undoubtedly, The driving force behind the success of any business is the sales lead. Almost all organizations are continuously striving to enlarge its customer base and grow their business. Achieving business growth to some extent is a tough procedure, anyhow and what it needs is a constant […]

Big data use is invariably big and demanding in sales and marketing. Nowadays, data is sufficiently worthto have a better understanding into the customer analytics and behavior, new product and serviceinnovation, data warehouse optimization and more. The final analytics based on the big data empowerleading companies to deliver consistent customer experiences across all channels.B2B data […]

Email is a worthwhile strategy for the businesses and marketers to proceed. If you are set out to beginyour business journey and you don’t have the email database, then it is like you are still behind thetimes.Email database is an important resource for a company. Using mail addresses for marketing andadvertising can enhance the opportunity […]