Digital marketing is spearheading the marketing efforts of brands and businesses all around the world. Traditional marketing is slowly transcending to create a way for new and advanced digital marketing. However, what will be the condition of email marketing in the year 2021.
2020 was the year in which the world came to a standstill due to COVID19. At the same time, many people who were on the fence successfully made the jump to digital. e-commerce saw manifold growth during the global lockdown. Many businesses have grown even beyond their dreams during the pandemic as others suffered heavily. The difference is the shift and the approach they have taken to digital marketing.
Digital marketing is a vast field but out of all the myriad number of ways of marketing in digital media, email marketing is one of the most effective ones. The conversion rate of email marketing is almost 10 to 30%. It is at least 10 times more than the next best method of marketing.
Email marketing is important in many ways, as it takes your marketing message directly to the inbox of your potential customer. While other media fight for the attention of your customers, it is the emails, which are directly in touch with your customer. The first thing many people do as soon as they reach their workplace is to check their emails. This gives a higher rate of opening for your messages and people are more likely to respond to your messages when they see that your marketing message is both interesting and relevant to them.
Getting the right message to the right person depends on the efficacy of your email list. At B2B Data Quest, we help you in this regard. We provide the verified email database of a number of industries and domains. You can choose the exact datasets that will respond to your marketing.