Effectively using e-mail for Lead Generation

This process of lead generation needs to be a multi-pronged requiring synchronization of messages, content and delivery across cross-channel. In this customer acquisition process, email plays an extremely important role. Important steps for lead generation email campaigns: Making a compelling order Critical to the success of lead generation is an offer that matters. Potential customers…

Sales Conversions from Lead Generation

B2B Data Quest A B2B company generates leads in a number of ways: buying data from specialized 3rd-party provider(s), capturing data of respondents to advertisements (trade magazines, TV, website, phone etc.), customer referrals, lead generation efforts of sales-force, social media, exhibitions/shows etc. Irrespective of the source, the ultimate objective of lead generation is to lead…